In Praise of Downhill Mountain Biking

My son Grady and I checking out the downhill mountain biking in Sun Valley, ID

My son Grady and I checking out the downhill mountain biking in Sun Valley, ID

I could go into a long diatribe about my history with mountain biking but to keep this blog post on point I’m just going summarize that I was lucky enough to do a lot of mountain biking when I was young, took a hiatus while my kids were young (lots of trail running and racing.) My son, now 10, loves mountain biking so I knew this summer was the summer I needed to get back into the sport.

I never totally left but training and running races the last 8 or 9 years didn’t leave much room for biking. I would get out 2 or 3 times a year on my old 2005 Giant Trance but running was my focus.

My goal for this summer was to have a new or at least a “new to me” mountain bike before Labor Day, as we had a family vacation to Sun Valley planned, my favorite place to mountain bike. I was also training for a 50 mile trail race on July 28th and knew after that race it would be time to make the switch. Mentally I knew I’d be ready, I’d already trained 500 miles for this race and I was ready for something different. Even before my race I was shopping for bikes.

I got really lucky when a friend of mine decided to sell his 2016 Giant Trance Advanced. He gave me a screaming deal and moving 11 years into the future of mountain bikes has been extraordinary! What was I waiting for? If you haven’t bought a new mountain bike in the last 5 years you owe it to yourself…trust me.

This same friend then invited my son and I to join he and his son for an evening of chair lift assisted downhill mountain biking at Jackson Hole Mountain Resort. The first image that came into my mind when he invited us was me flying through the air only to crash and burn. I was scared. I’m forty one years old, the last thing I needed was a broken collar bone.

I texted another friend of mine who works at Jackson Hole, he said, “Don’t worry, it’s just like skiing you can go as big or as small as you want.” That helped, so did borrowing a full face helmet, and protective pads.

So how did it go? It was awesome! I’m now the world’s biggest proponent of downhill mountain biking, especially for older guys like me who want to get more comfortable on their bike. The chairlifts make it easy to get quality mileage and just like skiing you can start on the easy runs and work your way up. After our day at Jackson Hole, one day in Sun Valley and another day at Grand Targhee I’m now comfortably riding and jumping on the “more difficult” trails and looking forward to tackling harder trails next summer.

A word of warning though…it’s addicting! When you nail your first trail from top to bottom, barely having to touch your brakes, banking corners and “catching backside” on the jumps there is hardly a better feeling in the world.

Why I Chose Squarespace

There are a myriad of choices when it comes time to build a website: Wordpress, Shopify, Wix, you’ve probably seen the ads. So why did I chose Squarespace for my own business? In just one sentence it was my previous experience with Veyo Kids.

I started working with Veyo Kids just after their website was completed. It was my first experience working on Squarespace. The first thing I knew that I needed to do was add some search engine optimization (SEO) to the site. The site was beautiful, functional, and told the Veyo Kids story well, but wasn’t getting found by their target audience. I had heard from other digital marketers that it was tough to optimize a Squarespace site for search but as Veyo Kids had invested in the platform already it was a bit too late to switch. I used the same techniques I’d used on other platforms like Shopify and Wordpress to optimize veyokids.com. It was only a few weeks later when I noticed their Google ranking improving. After just a few months and just in time for their busy winter season they were ranking on the first page of Google for top search terms like “toddler gloves” “toddler mittens” and “best kids gloves.” SEO wasn’t our only strategy to rank higher, nor should it be, but we proved that you can get a Squarespace site to rank on Google and other search engines.

It wasn’t just the SEO that impressed me, the conversion rate on veyokids.com remained well above industry averages and is still one of the best conversion rates I’ve seen. While this certainly has a lot to do with Veyo Kids’ exceptional products I won’t discount that Squarespace has a great platform.

Lastly, the ease of use to make changes to a Squarespace site really makes it so anyone can manage a site. Sure, there’s a learning curve and it’s not perfect but I’m not a developer and I’ve now built three sites on Squarespace and have two more in the works.

If you’re looking to build a website I’d keep Squarespace at the top of your list.

WELCOME TO CIRQUE ONLINE | DIGITAL MARKETING IN TETON VALLEY, ID

Thank you for stopping by my website and blog.  After over 4 years of doing freelance digital marketing I decided to make it "for real" by starting my own digital marketing business.  It was getting a bit embarrassing not having business cards and getting referrals from friends and clients via my personal email address that contained the words "fly fish" & "carp"...not exactly a great first impression.

The cool thing about starting your own business, building a website and starting a blog is I get to do whatever I want.  I designed my own logo, created all my own graphics and now I get to blog about whatever I want.  My plan? You'll find a mix of digital marketing tips, tricks, and ideas mixed in with stories about life in Teton Valley Idaho. 

When I'm not helping companies grow online I'm outside with friends and family.  I grew up spending time in the mountains and on the water and moved to Driggs specifically because I wanted more!  Expect to see posts about running, fishing, skiing, biking and family life here in the Tetons!

Thanks again,

Chris "Jigidy" Jensen

Founder of Cirque Online  (felt good to type that)